According to recent statistics, the BTR market in London has experienced a surge in demand, with a 27% increase in BTR apartment completions from 2019 to 2020. This trend shows no signs of slowing down, with an estimated 21,000 BTR units currently in the pipeline for development in the city.

So, what's driving this demand for BTR apartments? For one, the convenience and flexibility of renting appeal to a growing segment of the population, including millennials and young families. Additionally, BTR developments often offer a range of high-end amenities and communal spaces, such as gyms, gardens, and lounges, which can attract tenants looking for a more upscale living experience.

But the benefits of BTR properties aren't just limited to tenants. Property developers can also reap the rewards of this burgeoning market, with data showing that BTR apartments can achieve higher rental yields and lower vacancy rates than traditional rental properties.

Of course, as with any real estate investment, success in the BTR sector requires careful planning and execution. It's essential to stay on top of trends and shifting demand patterns and design and style BTR apartments in a way that will appeal to the target demographic.

That's where property styling comes in. By partnering with a professional property stylist, you can ensure that your BTR apartments are designed and furnished to maximise their appeal to potential tenants. Property styling can help you stand out in the competitive BTR market and attract high-quality tenants, from selecting on-trend decor and furniture to creating inviting communal spaces.

So, if you're a property developer looking to capitalise on the growing demand for BTR apartments in London, remember the importance of property styling. You can create profitable and highly desirable properties for tenants with the right design and styling choices.